2020-04-18 By Joseph C. Settles
Marketing can make or break your laundry business. While it helps to invest in top-notch equipment, such as a commercial washer from companies like Continental Girbau, this isn’t enough. You need to step up to reach your target audience and beat the competition. Keep on reading and learn from the tips we’ll be sharing on how to promote your business.
1. Get Help From the Pros
The reality is that marketing is not for everyone. It requires a careful understanding of basic concepts. If you are not confident in your marketing skills, it would be best to trust the pros. Get in touch with the experts at Continental Girbau. They have marketing professionals who can offer creative solutions based on available data.
2. Build a Signage
Creating a sign that attracts customers is one of the simplest ways to promote your laundry business. Choose a compelling color. Pick an attractive design. Make the signage legible. By doing these things, your signage can turn heads and trigger a favorable response from your target market.
3. Use Online Platforms
We are living in a digital era. Any business interested in marketing its products and services should tap online platforms. Make sure that your laundry business is present in the online world. A good starting point would be having a business website. Use search engine optimization strategies to improve visibility. It would also help to create social media accounts. Email marketing can also be effective.
4. Offer Promos
Be creative in offering promotions. For instance, you can offer free pick-up and delivery to entice more people, especially for those who have hectic schedules. If you have self-service laundry, you can also offer discounts when people come during the times when foot traffic is low. Offering coupons can also help.
5. Remember Your Customers
Make your customers feel that they are valued. Show them that they are remembered, especially on special occasions. For instance, you can send them personalized emails or text messages on their birthday. This will make them develop an emotional connection to your laundry business and can trigger their loyalty.
6. Get Involved in the Community
Especially if your laundry business is new, community involvement is crucial in your success. This will allow you to become more visible. One thing that you can do is to sponsor local community events. This will help your business to generate much-needed publicity.
7. Grow Your Network
Word of mouth is one of the most powerful in promoting a laundry business. To spread the word about your laundry business, take advantage of the opportunities to grow your network. By knowing the right people, you are also helping facilitate the growth of your business.
Take your laundry business to the next level by engaging in effective marketing strategies. Whether it is building signage, tapping online platforms, or growing your network, consider our suggestions above to promote your laundry service and captivate the attention of your target audience.