With the Business Model Canvas (BMC) you make a business plan. You map out your business plan based on 9 elements. In it you describe, among other things, your company, the revenue model, customer relationships and suppliers. We show which nine components are essential for the success of the model.
De opbouw van het Business Model Canvas
The Business Model Canvas consists of nine building blocks. This is divided into an overview with different blocks. The lower blocks consist of the costs and revenues. The value position and the distinctive value are central. The blocks on the left show how to create added value. Which partners do you use? What activities do you undertake? The right-hand blocks show who you sell your product to, what the delivery looks like, and how you maintain the relationships.
- Customer segments
Determining the right target audience is essential. That is why you choose in advance what your company will focus on. You map out which customers you will serve. In addition, you investigate the needs of this target group.
- Value Proposition
The second step is the value position: what is the distinctive or added value for the customer? It is important that you show what distinguishes you from the competition: in which market does your company operate? And what do you offer? Your products or services must be functional, but also be better or more comprehensive than the products or services of the competitor. Service is an important part of this. The service around your product or service is an important factor that is valuable for your customer satisfaction.
- Customer Relationships
How do you stay in touch with your customers? Do you have a broad clientele or a small clientele? Invest in the relationship with the customers. Taking an extra step results in a good and stable customer relationship.
Here you will find the (sales) channels through which you are in contact with the customer. In this part, you describe the marketing strategy and the distribution strategy. But also: how do you keep your target audience informed? Where can they get your products or services? Online or in a store?
- Revenue Streams
The revenue model is often difficult for entrepreneurs. It is important to describe how many customers you need and how much sales you need to make a profit. In addition, it is important to visualize how you will earn money from customers and whether you have determined the sales price.
- Key Resources
What resources do you need? Think of physical resources, intellectual resources or human resources.
- Key Activities
By describing core activities, you make clear how you add value to the quality of your products and services. But also how you will maintain customer relationships and how you will acquire new customers.
It can be important as a starter to work together with others, in order to compete with others. In this section, you describe which partnerships you have entered into to be successful and to be able to compete.
- Cost Structure
In this part of the Business Model Canvas, you show how the cost structure works. This is the last step.
Visualizing the Business Model Canvas
The Business Model Canvas provides guidance in your company. The model can also be used if you have had a business for some time. Visualizing the model provides more clarity and a better vision or mission. Thanks to BiZZdesign it is possible to visualize this model.