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Anyone who is unfamiliar with web design might be confused by its terminology. Once you become acquainted with the most common terms and phrases, however, it makes understanding web design much easier. Here are some key web design definitions to get to know.


The sitemap provides an overall view of the pages and content on a website, including the navigation structure. Having a clear sitemap is crucial, especially when it comes time to design or upgrade a website.

Header tags

Header tags relate to the title of a web page and help identify the hierarchy of the text in your site. You’ll see them written as H1, H2, etc. They’re also associated with search engine optimisation. According to Forbes, one of the most important places in a website for adding keywords or SEO phrases is in the header tags.


The cornerstone of effective web design is CTAs, or calls to action. A site that has been designed well will have clear CTAs that drive conversions or desired consumer behaviours.


Also called site navigation, this is how users access pages within a website, and it is one of the most important aspects of a site.


This is the language used to create web pages. Hyper text markup language, or HTML for short, is written in a code that browsers read and translate according to the directions given.


Most of the images you will find on a website have been created in a JPEG format. This type of image file uses compression to make the image smaller so that it loads on the page quickly without necessarily impacting on the quality of the image.


Don’t forget your images for your webpage as this is vitally important for the first impression.  This will be a lasting picture in the customers mind.  You could contact a Branding Agency Gloucestershire company on links like https://www.reallyhelpfulmarketing.co.uk/ to help you on your way.
Negative space

Also referred to as white space, this relates to the amount of free space that surrounds text or an image on a page. Having negative space is desirable as it makes the text or image stand out and reduces the risk of visual clutter.


This represents a single dot of colour in a picture. The more pixels an image has, the higher its quality and resolution. Web designers assess the size of images according to their number of pixels.